Your budget is limited. If it is not limited, it has been stretched not so. So what to do in terms of stretching your business further? It cannot remain stagnant. It has to grow, one way or another. See yourself a year from now. See yourself in a different place a year from now.
Show your most valued customers where you would like to be one year from the time time has finally been called on COVID-19.
At the time of writing, no one really knows, right? This is where market research becomes just so important. Assemble a competent marketing and advertising team and they can show you a way forward.
They like the idea of using business promotional items just as much as you do. Only there is a difference. They know where the markets are heading. That you are clueless at this point in time is not a reflection on how you are currently trying to run your business.
Not run it down. But run it forward. The harsh reality is that things just keep on running away from you. This is not your fault. After all, all you have been trying to do is focus on your usual product and services line. It can be so difficult to look in another direction. So, this is the work of your competent marketing and advertising team for now.
Let them tailor a marketing and advertising strategy that works out for you. The strategy of course, has to be material because it has to take into account of what you can realistically afford right now. So at least you can rest assured about that. They are not about to blow your budget. After all, they are in this with you as well.